Community Collaboration

When the Stonewall Community Foundation decided to create a new creative motion video to promote their organization and advocacy work, they turned to the experts at Designing World to build an exciting, dynamic motion piece that tells an emotional story through a combination of kinetic typography, hand-drawn illustration, and bold color choices.

Our process began with extensive storyboarding, fully developing the look and feel of the animated video before jumping into full-motion elements. The video was conceived as a series of full-screen typographic treatments, using sliding transitions to simulate layers of paper interacting. The finished piece was edited to a dynamic pop song, adding a sense of rhythm to the visuals and emphasizing the emotional storytelling at the video’s core.

Kinetic Illustration

To convey a sense of character and energy, the video combines sharp typography with hand-drawn illustrative elements, and the entire video is treated with paper textures. These hand-created shapes, including a globe, a city street, and a set of wedding bells, provide the video with a sense of punctuation, emphasizing the key emotional points of the story.

Community Support

Stonewall is built upon a strong foundation of community involvement, and here at Designing World we’re happy to help in any way we can. When Stonewall organized a fundraiser event called Push Up New York, they turned to the DW to create an inspirational promotional image, using visual and typographic cues to relate back to Stonewall’s motion video project.