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With over 30,000 subscribers, BAI Banking Strategies is a highly-trusted source of news and fresh perspectives for all elements of the retail banking industry. BAI Banking Strategies reaches top executives across the globe on a daily basis, through a combination of online daily newsletters and specialized reports. In order to announce plans for the service in the upcoming year, BAI turned to Designing World to create a promotional media kit, calendar, and rate card for advertising purposes.
The finished suite of marketing collateral designs draw inspiration from a variety of abstract financial photographic images, combined with clear and powerful infographics and dynamic color treatments.