Sponsors want to be excited to donate their time and resources to an organization. This re-brand of Sponsoring Halloween and their sub-brand, Scare Somebody, will not only serve to inform visitors about the benefits of sponsoring haunted houses, but also create a look and feel that more aligns to the core competency of the company, pairing businesses with some of the most famous haunted houses in the nation to create a mutually beneficial relationship, allowing both parties to benefit from a night of fun scares.

Designing World set out to create a brand identity that sparked imagination, a visual language that adults would find cool, and children would find charming— with a dash of spooky. Utilizing a young palette with a pairing of illustration and scary photography, Sponsoring Halloween walks the line between the charm and fear associated with the season.