BAI turned to Designing World’ print design services to create a range of collateral for the Retail Delivery 2013 conference in Denver, Colorado. Encompassing postcards, booklets, letterhead, and infographics, the collateral suite incorporates bright blocks of color, a hand-illustrated icon set, and handwritten text to create a brand that’s equal parts authoritative and whimsical. These illustrated elements are set in contrast against blurry photography and a textured glass motif.