With over 25 years of experience, Conway MacKenzie is the leader in restructuring and financial advisory services for the middle market, consistently recognized for turning troubled companies into profitable, successful enterprises. However, clients often see Conway MacKenzie as helpful in painful times. In order to position itself as an advisor in good times as well as times of difficulty, Conway MacKenzie turned to the team at Designing World to develop and promote its new Transaction Advisory Services division.

By creating a visually uplifting sub-brand identity on an elegant logo mark and authoritative typography, Designing World built a fresh and identifiable branding system that still feels at home within the larger Conway MacKenzie visual vocabulary. After building the core look and feel of the Transaction Advisory Services, the DW extended the brand to an in-depth pitchbook presentation system, developing a unique visual style based on refined iconography and architectural photographs to tell complex data-driven stories, building a better client-facing experience in the process.