Discover’s Merchant Stories is a series of video case studies presents the personal side of the Discover Global Network. Over the course of a few minutes, small business owners take us inside their companies, describing their day-to-day lives and talking about the benefits of accepting Discover. Their businesses range from cake shops to independent restaurants, from paper makers to concession stands, and beyond. By editing these videos into short personal vignettes, the video experts at Designing World focused on the personalities behind the companies, demonstrating the effect that financial acceptance can have on the story of a small business.