In the fall of 2014, Red Bull delivered its biggest presentation of the year, presenting its 2015 Business Plan to Dietrich Mateschitz, the company’s founder. The team at Designing World was honored to offer its creative services to turn this presentation into a unique, engaging, and memorable multimedia experience.

Red Bull is a lifestyle brand and a true cultural innovator, encompassing sports, music, performance, art, festivals, motor events, and beyond. Designing World were granted access to Red Bull’s extensive photographic vaults and used this imagery as the foundation of the Business Plan presentation. Moving far beyond simple data representation, the DW crafted dozens of highly illustrative and photographic slides, drawing on Red Bull’s incredibly vast image archive for inspiration.

To dramatically convey the kinetic nature of the Red Bull lifestyle, a majority of the slides were fully animated, incorporating motion graphics, dynamic infographics, and full-screen video backgrounds, transforming an already action-packed presentation into a project that truly transcended the PowerPoint medium.

Red Bull were so impressed with the DW’ work that their expertise was called on for additional satellite presentations, including the kickoff presentation for Red Bull’s product marketing department. This presentation utilized a basketball narrative to introduce Red Bull’s 2015 product lineup at an investors’ conference in Las Vegas.